1- The research comes first – gathering data to work on
Is there a way to take those aha moments that seem to happen randomly to have them intentionally?īut I promise you it isn’t going to be an easy journey. One of the things we need to question is, are there ways to make innovation easier and occur more frequently? We would all be living in caves as our ancestors did 40,000 years ago. We know that we humans are inherently innovative because if we weren’t, For example Facebook’s users don’t say “Aha!” when they add 10 friends in 7 days.īut Facebook uses this as their Aha moment because they know that if a user adds 10 friends in 7 days, they understood the value of the product and started achieving value with it during that period.Īnd so the Aha moment becomes measurable. Using quantitative indicators to measure and track the occurrences of the Aha moments may seem to contradict the nature of an Aha moment, but they are the best-proven ways to utilize this concept as a hint to steer the growth operations in the right direction.
Aha moment definition software#
They show how software can evoke and induce an emotional reaction.Īha moments are also often defined as the leading indicators of a regular user who would turn into an engaged user subsequently. The beauty behind the concept of the Aha moments is that they can be unique and subjective, they may occur on the different stages of the customer lifecycle. These exclusive moments are all about the sentimental reactions of users to catching a feature. It is the consequence of your users’ interaction with your product.įor example, in the first interaction, they are highly skeptical and looking for something special that can suddenly give them insight or a realization feeling. The “Aha!” moment is the point in which a user meets the proposed value of a product and perceives not only how it works, but also how it will add value to their lives. You can call it a hocus-pocus moment, or the moment of pulling a rabbit out of a hat. We are here searching for breakthroughs to penetrate our minds. “Aha!” moments are the steps on the staircase of progress and it is because we know that and we understand the power of “Aha!” that makes you keep reading this blog. Ina Catrinescu, The Author of Burnout Breakthrough: Motivating Employees with Leadership Tools That Work Once a mind has been stretched by one ‘Aha!’ moment, it can never go back to its original state.”
“They are the accelerators of the possibilities, they dissolve boundaries and make us see things differently. We can generally recognize when it has happened to us, remember when I asked you to hold on to a specific moment at the start? It is very intricate to make an absolute definition of “Aha!” moment, but it doesn’t mean it can’t be identified. Now we are going to dive into the “Aha!” moment of a product, what sort of emotional impulses it conducts and how it can affect our decisions whether to use a product or not. How can I find the Aha moment for my product?.What are some examples of Aha moments in the business world?.I’m pretty sure you and your product team want to create your “Aha!” moment to see some improvements in some metric and make sure users experience them ASAP.Īnd I’ve created(and recently updated) this article to help you answer these questions: Sometimes the effects of the feeling are very strong that it drives our behaviors and decision-making.Īnd “Aha!” moments are such moments that make a user decide to employ a product. Because your emotions are the driving force behind most of your behaviors and decisions.Įmotions are the consequences of the chemical messages revealed from our brain through the body.įor example, when we identify or experience something rewarding such as a notification from Twitter that says “Someone retweeted your post! ?”, our brain releases dopamine, oxytocin, or serotonin which are the chemicals that make us feel good and give a motivation to keep going on the task or behavior. To understand it thoroughly, you first need to learn how your emotions affect your behaviors and decision-making. Now, the “Aha!” moment is a relatively new term in user experience. In this article, I’ll tell you everything you need to know about this magical moment that can help you make more profits, for real. Hold on to that memory, because that was an “Aha!” moment. Do you remember the last time you said “So THAT’S how this works!”?
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