It may also mean linking to interior content that highlight content or views you think are important. What are some of your company’s core values? What sets you apart from everyone else? Don’t use this area to sell, but to humanize your company and to put a face on the experience. I mean to convey what kind of a business you are and what they can expect from their experience with you. No, I don’t mean to list off all the services that you offer or the products that you sell. Let them know what they can expect from you These images again build upon that story you’re trying to tell.
Get personal by including pictures of yourself, your real staff (no stock photos), the outside of your establishment, the office dog, etc. This is your chance to let them peek behind the curtain and see what your team looks like. Maybe it’s their first time on your site, or they just discovered your blog, or they’re thinking about making a purchase but want to make sure they can trust you first. If someone clicks on the link to your About Us page it’s a pretty clear sign they want to get to know you. Why should a potential customer trust you with their business? Share how you got started, what your experience is, how long you’ve been doing with this, any awards you’ve won, people you’ve worked with (if possible), associations you’re involved with, industry causes you support, etc. Potential customers want to know why they should trust you with their business. Instead, use your About Us page to tell a story that introduces customers to your business, displays your values and, most importantly, captures their attention and makes them want to learn more.ĭon’t get so caught up in telling a compelling story that you forget to list your credentials. Avoid writing down your whole company history or regurgitating your company mantra. Maybe it was your third anniversary when you looked around at what you had created. Maybe it was the day you first opened the business. Pick a story that you think captures the essence of your business and what it represents and then use your About Us page to tell it to your customers. The funny ones, the proud ones, the ones that make you wince looking back at them. Take a few moments and think about all the experiences you’ve had running your business. You give your customers a look into who you are, who your company is, and you build the trust they need to move forward with your business.īelow are five best practices to keep in mind when crafting your About Us page. And that’s the power of crafting a good About Us page.
One lesson we’ve all learned from the social media revolution is that people like doing business with people they know. Instead, craft a page that you’re proud of and that helps communicate exactly who you are and what you represent to your customers.
But your About Us page doesn’t have to be something you dread. You think you know what you want to say, but then you get to that blank WordPress page and you suddenly forget how long you’ve been doing this, why you love it or, sometimes, even the company name. Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.
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